Cin-Cin-Zany

Joan Collins will drink as much Cinzano as she pleases and she'll thank you to mind your own business

Joan Collins will drink as much Cinzano as she pleases and she'll thank you to mind your own business

It’s no secret that Joan Collins is not like other mortals (we’re not even sure she’s mortal to begin with). She is, of all the world, perhaps the person you would Least Like to Spill Your Drink On, particularly as she’s invariably clad head-to-toe in egret feathers and charmeuse, and that’s just for a run to Starbucks. But let us pause for a moment and cast our minds back to an earlier age: an age when the mighty Joan Collins was just a superannuated It Girl who was That Tragic Do-Gooder Kirk Got Off With in City on the Edge of Forever (incidentally, perhaps, the greatest single episode of science fiction television ever filmed, and don’t even START with me, you Babylon5ies!). An age when a B-list vaudevillian might get away with something like this:

Joan Collins and Leonard Rossiter star in Cinzano ads filmed between 1978 and 1983. The executive who dreamed up these ads used to discuss pitches with a hand puppet called Sniffy.

Clearly, the world has changed. It is Hers now.

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