Mister Lawrence for Miss Dior

Jennifer Lawrence is just thrilled to be here

Jennifer Lawrence is just thrilled to be here

And here we have the lovely and talented Jennifer Lawrence, appearing for Miss Dior the fragrance, which is delicate, classic, young, and probably the scent your grandmother wore the night she lost her virginity (if she wasn’t the “Charlie” class). The House of Dior is one of the greatest design houses and is currently having a wonderful year both in terms of design and in terms of PR, having hung on to the beautiful and fragrant Natalie Portman and now snagged the hottest young woman in Hollywood to represent their most youth-appropriate fragrance.

So it is a mystery to me why they’ve done her up like a very expensive and sweaty butch barfly at last call, but they have. What is more heinous still is having the brass to release this photo in the US with a crappy crop job just to cut out the cigarette. If you’re going to go to such lengths to make something acceptable to the American market, do not simultaneously lower the quality by an order of magnitude, because we can, like, tell. It’s condescending, and it’s not as if it can’t be done well: the French version of Emma Watson’s Tresor Midnight Rose commercial had a cigarette in it; the American did not, but you don’t miss it and there is no visible hole where it was. If we’re going to have censorship in the name of bodily purity, let it at least be done well. At seventy bucks a bottle, it’s not like they can’t afford to pay someone competent.

Miss Dior

6 Responses to “Mister Lawrence for Miss Dior”

  1. klee October 24, 2013 at 10:53 am #

    I swear, they must all be doing crack. Styling a photo shoot now is reduced to drowning the poor model with oil and firing away. This picture reminds me of the Sex and the City episode when Carrie gets the cover of “under thirty and fabulous”. Same look and pose.

  2. skahammer October 24, 2013 at 9:53 pm #

    What do you mean “we,” Canuckienne?

    —An American who probably can’t identify order-of-magnitude lowerings of quality in luxury goods. (But who wouldn’t mind having a slumber party with Jennifer Lawrence.)

  3. raincoaster October 29, 2013 at 12:10 am #

    Klee! OMG you nailed it. I had managed to blot that out of my mind.

  4. raincoaster October 29, 2013 at 12:11 am #

    skahammer, surely you don’t defend this styling? Even if you got that slumber party a) you wouldn’t be her type and b) you’d slide right off.